The IGD has produced several articles relating to consumer attitudes to food labelling.  Highlights include:  

• The majority of consumers actively look for some information about products they buy when food shopping. Only 5% claim not to look for any information
• Nearly two-thirds (64%) of the population are “very” or “quite” confident that they understand the information presented to them on food labels.
• 22% of the population are “not very” or “not at all” confident about their understanding of information on food labels. Lack of confidence is mainly related to:
  • lack of knowledge about information presented
  • lack of trust in the information presented
• The country of origin of a product is in the top ten factors when shoppers make a purchasing decision
• One in five shoppers say that knowing all of the ingredients in a food product is the primary consideration in making a purchasing decision

The full articles can be viewed on the IDG website www.idg.com