British consumers consider a range of factors when buying pork and pork products. Research shows that while price and freshness are primary concerns when deciding what to buy, consumers want clear and unambiguous labelling so that they have the ability to make an informed choice. Of particular interest is country of origin, pig production terms - such as free range - and the use of breed names.
This Code of Practice sets down the minimum standards which supporting businesses will use when labelling pork and pork products. It is largely based on advice on best practice from the Food Standards Agency and LACORS.
The Code sets out a number of principles that supporting businesses will use in their labelling. It then lists examples of the terminology that could be used. Companies may use similar terms with the same meaning in the design of their labels and literature.
A. It is open to all manufacturers of branded pork products...