Consumer awareness of origin has been steadily growing – as a result of wider general interest in food and health, animal disease outbreaks and celebrity chef campaigns.

Consumers today want to make informed choices regarding food and are increasingly concerned about the production methods and origin of the products they buy. Research indicates that they often find country of origin labelling ambiguous and confusing.

This section of the website features a number of articles and reports which relate to consumer attitudes to food labelling, origin and welfare.