COUNTRY OF ORIGIN
Retail labelling – Code of practice
Geographical origin
Product specific terms or recipes that state a geographical origin within the UK will be made from UK pork. Otherwise they will be accompanied by an origin declaration in the same field of vision on the label.
Example
�Wiltshire Cure bacon�
�Wiltshire Cure bacon�. from country x �
�Melton Mowbray Pork Pie�. using country x pork�
�Cumberland sausage�.. made from country x and country y pork�
�Lincolnshire sausages�.. from EU pork�
The use of breed descriptions that state a geographical origin within the UK will be from UK pork. Otherwise they will be accompanied by an origin declaration in the same field of vision on the label.
Example
�Hampshire cross breed pork�
�Hampshire cross breed country x pork�
�Country y Berkshire pork�
The use of trade names (for example Rural Valley) and/or imagery (for example English village scenes) used on packaging that could imply a UK country of origin will be UK origin. Otherwise they will be accompanied by an origin declaration in the same field of vision on the label.
Example
�Rural Valley pork�
�Rural Valley pork�.. from country x
�Rural Valley�� Country x bacon �