Code of practice

COUNTRY OF ORIGIN

Retail labelling – Code of practice

Geographical origin

1.8

Product specific terms or recipes that state a geographical origin within the UK will be made from UK pork. Otherwise they will be accompanied by an origin declaration in the same field of vision on the label.

Packet of Budgens Back Bacon - showing use of flag and location
Click image to enlarge

Example
�Wiltshire Cure bacon�
�Wiltshire Cure bacon�. from country x �
�Melton Mowbray Pork Pie�. using country x pork�
�Cumberland sausage�.. made from country x and country y pork�
�Lincolnshire sausages�.. from EU pork�

1.9

The use of breed descriptions that state a geographical origin within the UK will be from UK pork. Otherwise they will be accompanied by an origin declaration in the same field of vision on the label.

Packet of Sainsbury's Pork Joint - showing use of location
Click image to enlarge

Example
�Hampshire cross breed pork�
�Hampshire cross breed country x pork�
�Country y Berkshire pork�

1.10

The use of trade names (for example Rural Valley) and/or imagery (for example English village scenes) used on packaging that could imply a UK country of origin will be UK origin. Otherwise they will be accompanied by an origin declaration in the same field of vision on the label.

Packet of Westways Sausage - showing use of flag and location
Click image to enlarge

Example
�Rural Valley pork�
�Rural Valley pork�.. from country x
�Rural Valley�� Country x bacon �